Virtual Marketing Department and Social Media
Since founding Storycraft Creative in 2000, Todd Svanoe and his team have served more than 80 of the most high-impact organizations in America in one of two contractual relationships:
- FULL SERVICE: As a one-stop-shop and “virtual marketing department,” providing up to a dozen projects, including an optional brand makeover, with both verbal and visual messaging upgrades, normally on a 2-5 year retainer.
- SPECIAL PROJECTS: Identifying a few things most needed to add visibility, pop or sizzle, to effectively reach your audience. Best bang for your buck? Consulting, website/Facebook upgrade, success stories/reviews, social media presence, annual reports, media articles, executive coaching, and photography.
Virtual Marketing Department: Brand Makeovers
Client Success Story: LeaderForce
Embarrassed by a United Way report ranking Phoenix lowest on a national Caring Index, U.S. Olympics Basketball Chairman and Phoenix Suns owner Jerry Colangelo put Storycraft to work creating the identity for a community foundation and mobilization program. We created this fun direct mailer to notify Phoenix executives that Jerry wanted to “draft them” for a year of free service to increase the capacity of area nonprofits.
As a virtual marketing department from 1600 miles away, my team created, wrote and art directed a new website, collateral materials, and success stories; created invitations to and even co-directed the first LeaderForce annual conference; wrote and designed banners, posters, PowerPoints, programs, folders, awards, etc.
Results: In five years, a remarkable 90 corporate executives were matched as pro bono consultants with 30 Phoenix social agencies to build greater compassion and service capacity to disadvantaged neighborhoods.
See how these projects unfolded in just two years, and how your agency can have a full-service Virtual Communications and Marketing Department!
Client Success Story: Urban Ventures Leadership Foundation
Storycraft was called to serve in the Minneapolis neighborhood where George Floyd’s death kicked off another civil rights movement in America, serving a partnership between former U.S. four-star General Colin Powell and Urban Ventures, helping facilitate one of the largest community development projects in America. Three underperforming high schools had closed in the ‘hood dubbed Murderapolis, ghettoizing Crack Alley, until Urban Ventures hired Storycraft to help promote and generate funds for its rebuilding. We designed this Urban NEWS quarterly, reporting stories of progress over 8 years to cultivate and nurture relationships with 7,000 donors and volunteers, and to build credibility and excitement enroute to an unprecedented urban turnaround.
We told the best stories in town, of every corporate donation and opened business, and finally of the building of the $35 million Colin Powell Center, Center for Families, Urban Stars Athletics, and new Cristo Rey High School that raised minority high school graduation rates from 35% to a staggering 100%!
We facilitated weekly meetings with executives and program staff, supervised, wrote, directed and project managed local and national PR, professional newsletters, annual reports, executive ghostwriting and photography until everyone including the mayor and governor were at the table!
Get in touch now
Everyone loves a good story, and too many go untold. Thankfully I’ve had the honor of telling 100’s through “liked” social media, photography, annual reports, websites, brochures, pioneering books and magazines. I’d love to listen to your needs, partner, and suggest ways we can make your dream a reality! Let’s do it!
About
Providing professional business related services including business consulting, story writing, photography, annual reports, and website upgrades.
